The Liberty Guild
A design and build for a global creative agency with an emphasis on bold visual storytelling and custom interactive experiences.
Objective
The Liberty Guild needed a website that could match the ambition and energy of their brand, a platform to communicate their model, showcase their work, and attract both top creative talent and forward-thinking clients.
The objective was to design and build a site from a brand guide that felt distinctly unconventional, with a strong emphasis on motion, scroll-driven interaction, and a layout that reflected the agency's rejection of traditional structures.
Strategy
Working from a brand guide rather than finished designs, the project required both design and development decisions to be made in tandem. The build prioritised custom scroll behaviour and interactive experiences, implemented through React extensions within Framer to achieve effects beyond the platform's native capabilities.
Page structure and navigation were designed to guide multiple audiences, prospective clients, talent, and press, through a large volume of content without losing momentum or clarity.
Tasks
UI design from brand guide
Framer site build
Custom scroll and interaction development via React extensions
Page templates and navigation design
Performance and usability optimisation
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