Emplicure
A website built to present a patented bioceramic technology and its applications in safer nicotine products.
Objective
KLAR was launching a new product and needed a strong, credible online presence from day one. The site needed to clearly communicate product benefits while placing particular emphasis on health, safety, and transparency.
The objective was to educate customers, build trust, and support early adoption through clear product information and easy access to purchasing and stockists.
Strategy
Working under the umbrella of The Liberty Guild, the strategy focused on clarity and confidence in execution. Content was structured to explain the product, materials, and safety considerations in a way that felt accessible rather than technical or overwhelming.
A custom store finder was incorporated to help users quickly locate stockists, supporting both online discovery and physical retail. Page layouts prioritised hierarchy and readability, ensuring key information was easy to find while maintaining a clean, modern presentation.
The result is a focused product platform designed to inform, reassure, and convert.
Tasks
UX input and product information structure
Website build and implementation
Custom store finder development
Content hierarchy and layout
Performance and usability optimisation
Delivery under The Liberty Guild project management
Credits
Project management: The Liberty Guild
Software engineer: William Mayor
Have a project in mind?
I'd love to hear about it.