Inside The Edit
A Kajabi-based platform with custom branding and Lottie animations designed to teach professional video editing.
Objective
Inside The Edit needed a learning platform that could evolve alongside the brand. Since 2018, the goal has been to support a growing video editing education business while continually refining the brand’s visual identity and digital presence.
As the offering expanded, the platform needed to place less emphasis on custom technical complexity and more focus on content, marketing, and audience growth.
Strategy
The work began with evolving the brand’s visual aesthetic and translating it across multiple web platforms over time. This included refining the look and feel of the brand while supporting a growing library of educational content.
As the business matured, the decision was made to move the learning platform to Kajabi. This shift reduced the overhead of maintaining a heavily custom build and allowed the focus to move toward content creation, marketing, and audience growth.
Kajabi provided a stable foundation for course delivery while supporting a broader content strategy that now includes YouTube and podcast production as key channels. The platform continues to evolve alongside the brand, with flexibility and scalability built into the core setup.
Tasks
Brand evolution and visual direction
Illustration and custom animation
Lottie animation design and implementation
Website design and development across multiple platforms
Kajabi build and platform transition
Podcast production and support
Ongoing updates and optimisation
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