Evolving Leadership
A content-focused website for a progressive leadership coach, built to support thought leadership and client engagement.
Objective
Yasmin El Dabi needed a clear, structured digital presence to support a growing body of content across coaching and thought leadership. The site needed to serve multiple audiences while remaining easy to manage and scalable over time.
The objective was to translate Wayne Ford's design into a flexible, usable website that could support ongoing content and client engagement.
Strategy
The site was built from scratch with a focus on faithful implementation of an existing visual design. Working from Wayne Ford's designs, the build prioritised structure, hierarchy, and content flow to ensure the experience felt clear and intuitive.
Page templates and CMS architecture were carefully implemented to support consistency and long-term manageability, giving the client meaningful control over content without exposing the design to accidental edits.
Tasks
Framer site build from provided designs
Page templates and navigation setup
Testimonials CMS migration
Privacy policy page build
Site QA and refinements
Credits
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