Emplicure
A website built to present a patented bioceramic technology and its applications in safer nicotine products.
Objective
Emplicure, the creators of KLAR, needed a credible and authoritative online presence to represent the company behind the product. The site needed to communicate scientific credibility, innovation, and trust, while clearly positioning Emplicure as the source of the underlying bioceramic technology.
The objective was to present Emplicure as a serious, forward-thinking company operating at the intersection of materials science and product innovation.
Strategy
Working under the umbrella of The Liberty Guild, the strategy focused on clarity, credibility, and motion. Content was structured to clearly explain Emplicure’s technology and role as the creator behind KLAR, without overwhelming users with technical detail.
A key part of the experience was fluidity. In collaboration with Josh Earle, a series of custom animations were developed and integrated throughout the site to create a highly dynamic, transition-led experience. Motion was used deliberately to reinforce innovation and precision rather than as decoration.
The result is a confident, modern platform that communicates scientific credibility while using animation and interaction to bring the technology to life.
Tasks
UX input and content structure
Website build and implementation
Animation concepting and integration
Collaboration on custom animations
Motion-led transitions and interactions
Performance and usability optimisation
Delivery under The Liberty Guild project management
Credits
Project management: The Liberty Guild
Motion graphics: Josh Earle
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